Journalists and media workers hold banners during a World Press Freedom Day gathering in Gaza City, Palestine, on May 4, 2025. The press needs to increase the diversity of voices in its newsrooms and reports. It needs to be more plural, more transparent and more connected to the demands of society, says the writer.
Image: AFP
Giuliano Galli
One of our greatest challenges is to understand the meaning of the words “freedom” and “press” in contemporary society, marked by technological transformations, political polarization and widespread distrust. Understanding what these concepts represent today is, above all, reflecting on the foundations of democracy itself .
Public trust in journalistic institutions has been declining for some years in many parts of the world. In Brazil, according to data from the Reuters Institute 's Digital News Report , only 43% of the population trusts the news they consume, the lowest rate since the beginning of the historical series, in 2012. This is a crisis of trust that threatens journalistic practice as the main mediator of public debates.
At the same time, the way information circulates has also changed radically. News is no longer just something we search for. Through cell phones and social media, it finds us and captures us, often driven by algorithms that prioritize what moves us – and not necessarily what informs us. Going viral has replaced journalistic curation. In this scenario, the traditional press is losing ground not only in terms of reach, but also in terms of authority, having to compete for the public’s attention with digital influencers, now seen as alternative sources to the mainstream .
In this scenario, what should the press do to regain credibility in the age of social media? Above all, it must defend ethical and excellent journalism , even at the cost of making the news less “viral”. But it is also essential to recognize that the competition is not just for audience, but for meaning. And that the role of the press is always to report with rigor, context and responsibility.
This shift in journalism requires self-reflection. The press needs to increase the diversity of voices in its newsrooms and reports. It needs to be more plural, more transparent and more connected to the demands of society. The current times, of great social transformations and increased access to new information and communication technologies, open up the possibility that small media outlets and even individual initiatives can join this large ecosystem known as the press – and this is healthy for democracy when done responsibly and guided by the public interest.
For this reason, regulating digital platforms should not be seen as censorship, but as an intrinsic part of the solution. It is necessary to ensure that citizens know how to distinguish between journalism and manipulation; between fact and propaganda. Establishing responsibilities for large technology companies is essential to preserve the public information space and curb the proliferation of misinformation.
Freedom of the press, after all, is not just a right for journalists, but for the whole of society, and precisely for this reason it must ensure that dissenting voices are heard so that democracy is not further weakened.
Therefore, it is necessary to reaffirm the commitment to ethical, independent and responsible journalism. The future of press freedom, more than ever, depends on public trust and on territories regulated on the basis of diversity, dialogue and collective interest.
* Giuliano Galli is a journalist and coordinator of Journalism and Freedom of Expression at the Vladimir Herzog Institute. A researcher of community journalism and popular communication, he has worked on the right to freedom of expression since 2014.
** This article was originally published at https://www.brasildefato.com.br/
*** The views expressed do not necessarily reflect the views of IOL, Independent Media or The African.